Busta Rhymes has just released his first music video with Cash Money Records for single “Why Stop Now.” The Chris Brown-assisted and Hype Williams-directed rap track exclusively premiered on Google Music Monday, Jan. 30.
Rhymes’ famous rap skills helped Brown’s “Look at Me Now” land a Grammy nomination and now, Brown is returning the favor on “Why Stop Now.” While Brown shows off his dancing acrobatics, Rhymes spits fire with his legendary lyrical acrobatics.
The new York rapper commented on Williams’ involvement with the video saying, “That interaction has always been the primary source of why our chemistry has always been so special.” He added, “He wouldn’t give Kanye West a fish-eye lens, he won’t give Jay-Z a fish-eye lens. That’s my sh*t. He knew that that was the most perfect thing to use for me when we first worked together because of the dynamic of my animation.”
Williams became known in the 90′s for his use of a fish-eyes lens in music videos including videos “Gimme Some More” with Bust Rhymes and “The Rain (Supa Dupa Fly)” with Missy Elliot. I think he did a phenomenal job at visually translating the lyrics and beats of “Why Stop Now.”
Rhymes is a music veteran having started his music career back when he was a teenager and just like his unbelievably and highly skilled fast rapping technique, his career shows no signs of slowing down. I was amazed at Rhymes ability back when I was in middle school and I am still amazed to this day.
“Why Stop Now” brings out all the guns as the springboard for Rhyme’s fairly recent signing with Cash Money Records. The music video shows all the classic signs of a Bust Rhymes video but with a current, edgy vibe.
I was surprised to hear that Brown’s vocals on the track sound absolutely nothing like him. Regardless, it’s still a really good addition and it actually softens the hard hitting beats laid down by Rhymes.
The video opens with an interesting quote by philosopher Sophocles who said, “How terrible is wisdom, when it brings no profit to the man that’s wise” before bringing the viewer on one wild ride in a dark, Hellboy meets Matrix world.
Busta Rhymes definitely still has IT.
“Why Stop Now” is the first single off Busta Rhymes’ 9th studio album E.L.E. (Extinction Level Event) 2: End Of The World, scheduled to hit stores later this year.
Watch the music video below and check out the funny (accidental?) gum spit at 3:18.
Photo Courtesy of: Rap-up
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