Enterprise Automation, Euro-Style

Cole: Enterprise automation has become quite a challenge, particularly in virtual and cloud systems. What are some of the key considerations in automating these new environments? Fletcher: My first observation is that virtual environments are more of a concern for large organizations than the cloud today. Virtualization allows companies to […]

How to know if your Marketing Strategy is targeting the right audience?

An organisation’s target market is the subset of the general public most likely to purchase the company’s goods or services. Companies often tailor their targeting processes to customers based on gender, age, career, geographic area, and socioeconomic position.  Saving time and money by zeroing down on the correct demographic is a […]

Get Your Print Marketing Strategy 2023-Ready With These Top Tips

Digital marketing isn’t the be-all and end-all. As much as digital marketing activities are vital for businesses, print marketing also plays an important role. Print marketing materials have many benefits. For example, they are tangible, easy to distribute, and they create brand awareness. Print marketing materials, such as booklets, business […]

Four reasons why Microsoft Surface devices are great for businesses

3. Exceptional levels of protection with endpoint security Surface devices leverage the full power of Microsoft’s approach to endpoint security, offering exceptional levels of protection for businesses and their employees. Cybersecurity is a priority for every business, and every Surface model comes with Microsoft security features that provide the best […]