If you are running a website, there are most likely going to be plenty of images there. While image-specific SEO is very-well explained in a few detailed guides, let’s try to create a very simple and easily-organized guide to using images properly: 1. Free Images You *Can* Use First things […]
Read Time : 7 Minutes
The SEO Guide to Domain Names
What’s in a name? Well, when it comes down to the domain name of your website, actually quite a lot. Aside from being the home of your brand, content, conversion funnel, or products, your domain is also an important part of your online visibility. Over the years, SEO recommendations on […]
Read Time : 2 Minutes
When a Shark meets a Dragon
Growth Funding for entrepreneurs If you are looking for funding or finance for your online business the this could be the answer.. This podcast is 17 minutes and might be the your access to growth funds. I had the good fortune to meet Michele Romanow who is […]
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Zoë McKinney Joins Lake One
Zoë is coming to us from Denver, Colorado, though she will always be a Minnesotan at heart. She is an excellent addition to the Lake One team as our Digital Marketing Specialist. “We are so excited to have Zoë on our team! She brings with her creativity, attention to detail, […]
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Change it Up! The Best Alternatives to Google Analytics Universal
Loads of organisations are still using Google Analytics Universal – but if you haven’t heard, it’s on its way out. In July 2023, it will officially retire and stop processing new hits. And that means now is the time to start researching and implementing something new. Here are the best […]
Read Time : 12 Minutes
7 Black Friday Marketing Tactics To Implement In 2022
With Black Friday just around the corner and a seismic shift in online consumer behaviour over the past couple of years, it’s crucial for online businesses to plan and implement their biggest and best Black Friday marketing tactics yet in order to drive sales and revenue they may have missed […]
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PSX Closing Bell: KSE-100 index gains 33.08 points – Mettis Global Link
November 25, 2022 (MLN): KSE-100 benchmark index gained 33.08 points (0.08%), to close at 42,936.73 points on Friday. To note, the Monetary Policy Committee (MPC) of SBP decided to raise the policy rate by 100 basis points to 16%. While speaking to Mettis Link News, Ismail Iqbal Securities Head of Research Fahad […]
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ABB nears deal to resolve third U.S. bribery case against it – report (NYSE:ABB)
J2R/iStock Editorial via Getty Images ABB (NYSE:ABB) is nearing a deal to pay ~$325M to resolve bribery allegations in South Africa, The Wall Street Journal reported Friday, which would make the company a third-time violator of U.S. anti-bribery laws. The settlement with U.S., German, Swiss and South African authorities, which […]
Read Time : 10 Minutes
What Do The Most Successful Entrepreneurs Do Every Day?
What Do the Most Successful Entrepreneurs Do Every Day? We’ll discuss What the Most Successful Entrepreneurs Do Every Day in this blog post. Being a prosperous entrepreneur is not simple, but many business students will aspire to be one. It’s not easy to be a successful entrepreneur, as I […]
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Brand Consistency Is a Must. Here’s What You Need to Know
A seamless brand experience is everything in today’s hybrid world.
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Feast on These 9 Content Examples Worthy of Gratitude
Content marketers always have a lot on their plates. But in the past two years alone, you’ve likely taken on extra responsibilities, adapted your marketing strategies, and evolved your audience understanding – all while facing intimidating challenges. These are no small feats. So, this week while the U.S. gives official thanks, […]
Read Time : 8 Minutes
What is a Fractional CMO and What do They Do for Businesses
Want to grow your business and position your brand for success? One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. But with an average annual salary of over $330,000 many small to mid-sized […]
Read Time : 3 Minutes
600K Journalists Analyzed: What You Need To Know To Pitch
Then we added up those percentages, and divided by the total number of brand alerts. This gave us 5%. So if 5% of mentions come from journalists, that means the remaining 95% come from non-journalists. At risk of stating the obvious, that’s a fairly big difference! And it just underscores […]
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How to Make More Money in Business by Doing the Right Thing –
Every now and then you run across a business leader who has worked successfully across multiple business segments. Very occasionally, you find a business leader who has successfully built businesses from the ground up across multiple business segments. If you are lucky enough to find a business leader like this, […]
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Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems –
It is no secret that the business book market is a “red ocean” of competition where it is almost impossible to create a differentiated product. So, when I come across a business book that I know will make a huge impact to organizations, I always try to share what I […]
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What Is UX and How You Can Use It to Improve Your Website conversions
Home >> Landing Pages >> What Is UX and How You Can Use It to Improve Your Website conversions You may have heard of the term “UX” before, but you may not be sure what it means. UX stands for “user experience,” a field of study focusing on how people […]
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Ultimate Marketing Tech Stack for 2023
First off, a belated Happy Veteran’s Day to everyone out there that serves / did serve, including Fidelitas’ very own Beth Pope! Thank you for your service! With marketing leaders being asked to do more and more, improving efficiency isn’t optional. Having the right marketing tech stack is an absolute […]
Read Time : 14 Minutes
15 Steps to Pitch your Idea to Investors Guide
The ultimate Step-by-Step Guide Know your Potential Investors Make a Presentation Prepare a killer Elevator Speech Practice & Perfect your eSpeech Present yourself well (ie, suit-able) Outline the Problem by telling a story Keep your story engaging Pitch your Solution Use realistic Data Know more about your audience Learn […]
Read Time : 10 Minutes
The Golden Rules of Personal Branding
We’re super into helping people grow on social media, including individuals who want to boost their online presence. So we’ve created Social Proof, our series on personal branding. The series chronicles how amazing individuals with different goals grew on social media to further their career and business prospects. Each interviewee […]
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LinkedIn #B2Believe and The Playbook for Promise Making in B2B Marketing with Jim Habig
Selfie with Tusar Barik & Jim Habig of LinkedIn at #b2believe How can marketers put promise making into practice? LinkedIn Vice President of Marketing, Jim Habig, shared the keys to the power of storytelling, the importance of creativity, and the exciting opportunity ahead for B2B marketers at LinkedIn’s inaugural B2B […]