July 22, 2024


Making Business Taste Better

Great ideas for your email marketing subject lines

If you want your email marketing campaigns to be successful, you need to create engaging subject lines. Studies have shown that subject lines are one of the most important factors when it comes to email opens and click-through rates. In this blog post, we will give you 11 ideas for creating subject lines that will get your readers’ attention!

Types of subject lines


If you’re emailing a list of subscribers who are new to your brand, it’s important to introduce them to what you do in the subject line. A good way to do this is using puns or pop culture references. For example, if you sell skincare products, you could use something like “You’re going to want to put your best face forward.” Another funny example could be, “I’m sorry for what I said when I was hungry,” for a food-related brand.


Fear of missing out, or FOMO, is a powerful emotion that can be harnessed in email subject lines. If you have time-sensitive content or offers, make sure to mention them in the subject. For example, “Only 24 hours left!” will create a sense of urgency and encourage people to open your email.


Your email’s subject line should give recipients an idea of what they can expect to find in the newsletter. For example, if your newsletter includes industry news, you could use a subject line like “The latest industry news.” If it includes new product information, you could use a subject line like “New products you’ll love.”


For email notifications, it’s important to be clear and concise. The subject line should let the recipient know what the email is about without giving too much away. For example, if you’re sending a notification about an upcoming event like renewal or an important issue, you could use a subject line like “Your subscription is about to expire” or “Important security update.”

Transactional emails

Transactional emails are email messages that are sent in response to an action that the recipient has taken. For example, if someone signs up for your email list, they will receive a transactional email confirming their subscription. The subject line of these types of emails should be clear and concise


A thank-you email is a great way to show your appreciation for someone’s business. You can use the subject line to personalize the email, such as “Thank you for your business!” or “Thank you for being a loyal customer!”

Feedback requests

If you’re looking for feedback from your recipients, make sure to let them know in the subject line. For example, “We want to hear from you!” or “Tell us what you think.” This will let people know that their input is valued and appreciated.


If you’re emailing someone for the first time, it’s important to introduce yourself in the subject line. For example, “A new way to stay connected” or ” from your favorite online retailer.” This will help the recipient understand who you are and why they should open your email.


People love feeling like they are special, so including their first name in the subject line is a great way to get their attention. You can also segment your list by location or interest and personalize the subject line accordingly. For example, “Hey New Yorker, check out our latest collection!” or “For the nature lover, a new way to explore the outdoors.”

Asking a question

Asking your readers a question in the subject line is a great way to get them to open your email. For example, you could say “Are you ready to improve your email open rates?” or “Do you know what your email list is missing?” This will peak their curiosity and make them want to find out the answer.

Including an emoji

Using an emoji in your email subject line can be a great way to stand out in the inbox and get people to open your email. For example, you could use a smiley face

Emojis are a great way to add personality to your subject lines. They can also help you stand out in the inbox. Just make sure to use them sparingly and only when they make sense for your brand. For example, you could use an emoji in a subject line like “We’re having a sale!” or “It’s time to renew your subscription.”

💡 Pro tip: Are you using a Desktop? To open the emoji keyboard on MacOs by combining command + control + spacebar. If you use Windows you need to combine the Windows logo key + semicolon (;)

Including numbers

People love lists, so including a number in your email subject is a great way to get people to open your email. For example, you could say “11 ways to improve your email open rates” or “25 tips for a successful email marketing campaign.” This will let people know that they can expect to find a list of helpful tips inside.

Including a call-to-action

Your email subject line should always include a  call-to-action. This can be something like “Sign up now!” or “Shop today!” Including a call-to-action will encourage people to take the next step and engage with your email.

With these tips in mind, you should be well on your way to creating engaging email subject lines that will get your messages opened and read. So what are you waiting for? Get writing!

Interested to find out more? Browse the rest of our blog for other marketing tips. If you’re ready to create your first email, survey, sign-up form, or landing page then register for a free trial to get the tools you need to build powerful marketing campaigns!

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