When it comes to revitalizing your content marketing strategy, thinking small can be a spectacular way to win big. Just ask Brian Chesky. As the co-founder of Airbnb explained, the best piece of advice he ever received was to “build something 100 people love, not something 1 million people kind of like.” In other […]
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How B2C Marketers Can Use a B2B Content Marketing Approach
This article was originally published on Spin Sucks.
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3 Types of Content for Your Business Community Platform
In digital marketing, content is the base upon which you promote your business. The smarter your content is, the better results your marketing efforts will have. Creating good content helps you create brand recognition, build brand authority and create a loyal following base. However, it’s not just about creating content […]
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Job Description: Chief Content Officer
CMI first described the Chief Content Officer (CCO) job more than a decade ago. In those days, companies needed senior leaders to spearhead the integration of “content marketing activities” into more traditional marketing campaigns. Today, content leadership must expand beyond marketing (even content marketing) to encompass an all-communication strategy. That […]
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How To Find Ideas That Differentiate Your Content
Let’s play a word association game. When you hear, “Start with why,” what comes to mind? If it’s Simon Sinek, you’re not alone. Since 2009, his TED Talk has been viewed over 60 million times, and his book Start With Why made bestseller lists. Mark Levy, founder of Levy Innovation, […]
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5 Ways Manufacturers Can Leverage Short Form Video Content
A 2022 HubSpot survey found that short form video content has the highest return on investment compared to any other marketing strategy. That sounds like a good marketing tactic for any industry, especially manufacturers. And let’s be honest – Many manufacturers haven’t had to market to the public unless you’re […]
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3 Top Content Marketing Challenges in Manufacturing [Research]
The most common challenge among manufacturing marketers? Creating content for different stages of the buyer’s journey. That’s what 62% cited in today’s release of Content Marketing Institute’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023, co-sponsored by GlobalSpec and 6sense. Rounding out the top three of the most […]
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4 Ways To Build Your Own Content Marketing Dashboard
Build the right content dashboard for the right audience Before you dive into creating your dashboard, think about who needs to know what. While content marketers will need to: Track content performance regularly Get more granular insight into blogs and categories Monitor campaign performance metrics (ie. backlinks, engagement) A CMO […]
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B2B Content Promotion, Social Trends Report, LinkedIn’s New Guide, Gender Bias Study, & AI Changes Creative Work
One Way to Set B2B Content Apart from the Rest? Actively Promote ItCreating higher quality B2B content was seen as the top way to differentiate it, with coverage of unique topics that competitors aren’t covering coming in second, followed by conducting active promotion that extends beyond publishing and distribution — […]
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Micropayments for content | Seth’s Blog
This is a problem that comes up every year or two, but no one has implemented a useful solution yet. Advertising is a surprisingly bad way for a culture to pay for content, because the kind of content that gets rewarded is often dumbed down for a large audience or […]
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Content Consumption: How We Consume Content Now (and What It Means For Your Marketing!)
What are your Content Consumption Habits? Chances are you have one or more devices within arm’s reach. Don’t worry you’re not alone! 71% of Americans sleep with or next to their smartphone (Bank America research). And this doesn’t include other devices such as a television, tablet, computer, smart speaker and/or home monitoring […]
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The Importance of Refreshing Outdated Content
No matter how hard you try, your website will have outdated content. Here at WSI, we consistently write and publish new blog content, as creating fresh content is core to an effective marketing strategy. But the world speeds onward, time passes, and we soon have a list of outdated articles […]
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Digital Marketing And Helpful Content: Why It Matters
Content is the primary key to successful digital marketing. But if it’s not helpful content, it isn’t helping your search engine rankings. Written content, whether webpage copy or business blog articles, are critical content elements that can provide what Google has termed “helpful content.” And Google is now ranking search […]
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5 Reasons it’s Smart to Outsource Content Marketing to an Agency
When we talk with prospective clients about implementing their inbound marketing programs, a concern that often arises is the sheer time, focus, and commitment it takes to produce both the quantity and quality of content needed to attract and engage qualified leads. Lots of companies don’t have the time to […]
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WEBSITE POSITIONING & Content material Advertising Manager
At the moment, even the sector of dentistry is rich in inventive entrepreneurs who actively create and introduce goods and companies that may appear cool and unusual to you. If you use the WEBSITE POSITIONING Wiz for the primary time, you’re asked to input three key phrases on your web […]
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SEARCH ENGINE OPTIMIZATION & Content material Advertising and marketing Manager
With our greatest-promoting course Start-a-Business one zero one. For Yahoo Answers, Yahoo Lifestyle, Yahoo Finance, Yahoo Teams, Yahoo Mail, Yahoo News, Yahoo Search, Yahoo Sports, Yahoo TELEVISION and Yahoo Weather the Relevant Verizon Media Firm is Verizon Media Australia Pty Ltd (Deal with: Level four West, 8 Central Avenue, Eveleigh […]
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SEARCH ENGINE OPTIMIZATION & Content Advertising and marketing Manager
What is SEARCH ENGINE OPTIMISATION marketing? 2. EXCHANGING MODULES – now the creative a part of discovering an excellent business idea begins. Let’s have some enjoyable 🂠Now, you wish to find options for exchanging modules in the current value chain. Let’s assume you discovered the following modul choices by […]
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SEARCH ENGINE OPTIMIZATION & Content Advertising and marketing Supervisor
What’s WEB OPTIMIZATION advertising? A dad or mum company is an organization that owns enough voting stock in one other firm to regulate management and operations by influencing or electing its board of directors; the second company being deemed as a subsidiary of the father or mother firm. The definition […]
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Content material Supervisor (Platform Content material Management Analyst)
Providers from across government to help your business. Billie Nordmeyer works as a marketing consultant advising small businesses and Fortune 500 companies on efficiency improvement initiatives, in addition to SAP software choice and implementation. Due to this a undertaking skilled wants a wide range of abilities; typically technical skills, and […]
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Salesforce Pronounces New Content Management System TechCrunch
Business Trend Ltd is an international inspection & experience firm that performs inspection of a variety of supplies & gear, conducts technical audits of manufacturers and suppliers, renders surveying providers, performs construction supervision and engages in experience actions. You’ll companion with the business intelligence and business analytics teams to ensure […]