B2B Brand Awareness Data, New Salesforce & HubSpot Reports, YouTube Adds Guest Streaming, & Rising Digital Ad Spend

B2B brands shouldn’t fear rejection, but being unknown91 percent of potential customers don’t actively reject any B2B brands, while increasing brand awareness remains one of the top challenge that B2B marketers face, as unawareness has significant variability by brand, according to newly-released report data from The B2B Institute. Marketing Week […]

HubSpot Deal Stages: 7 Keys to Success

Some of the most common issues we see when evaluating clients’ use of HubSpot stems from issues with how they use deals and deal stages. Data cleanliness, user adoption, forecasting accuracy, are all impacted by how you use deals. Thankfully, as common as these mistakes are, they’re avoidable — and […]