How to know if your Marketing Strategy is targeting the right audience?

An organisation’s target market is the subset of the general public most likely to purchase the company’s goods or services. Companies often tailor their targeting processes to customers based on gender, age, career, geographic area, and socioeconomic position.  Saving time and money by zeroing down on the correct demographic is a […]

Get Your Print Marketing Strategy 2023-Ready With These Top Tips

Digital marketing isn’t the be-all and end-all. As much as digital marketing activities are vital for businesses, print marketing also plays an important role. Print marketing materials have many benefits. For example, they are tangible, easy to distribute, and they create brand awareness. Print marketing materials, such as booklets, business […]

LinkedIn #B2Believe and The Playbook for Promise Making in B2B Marketing with Jim Habig

Selfie with Tusar Barik & Jim Habig of LinkedIn at #b2believe How can marketers put promise making into practice? LinkedIn Vice President of Marketing, Jim Habig, shared the keys to the power of storytelling, the importance of creativity, and the exciting opportunity ahead for B2B marketers at LinkedIn’s inaugural B2B […]