With Black Friday just around the corner and a seismic shift in online consumer behaviour over the past couple of years, it’s crucial for online businesses to plan and implement their biggest and best Black Friday marketing tactics yet in order to drive sales and revenue they may have missed […]
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How to know if your Marketing Strategy is targeting the right audience?
An organisation’s target market is the subset of the general public most likely to purchase the company’s goods or services. Companies often tailor their targeting processes to customers based on gender, age, career, geographic area, and socioeconomic position. Saving time and money by zeroing down on the correct demographic is a […]
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Best Digital Marketing Course in Noida
There are over 5 million mobile apps in the world from which over 7 billion smart mobile phone users can choose. This creates a wide pool of alternatives that users can choose from, therefore, enterprises and companies must figure out ways to draw users to their mobile apps and retain […]
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Get Your Print Marketing Strategy 2023-Ready With These Top Tips
Digital marketing isn’t the be-all and end-all. As much as digital marketing activities are vital for businesses, print marketing also plays an important role. Print marketing materials have many benefits. For example, they are tangible, easy to distribute, and they create brand awareness. Print marketing materials, such as booklets, business […]
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How to Create a Content Marketing Strategy for a Niche Audience
When it comes to revitalizing your content marketing strategy, thinking small can be a spectacular way to win big. Just ask Brian Chesky. As the co-founder of Airbnb explained, the best piece of advice he ever received was to “build something 100 people love, not something 1 million people kind of like.” In other […]
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A Comprehensive Guide To Marketing Attribution Models
We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion. Surprisingly, within the B2B sector, the average customer is exposed to a brand 36 times before converting into a customer. With so many touchpoints, it is difficult to […]
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How B2C Marketers Can Use a B2B Content Marketing Approach
This article was originally published on Spin Sucks.
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Ultimate Marketing Tech Stack for 2023
First off, a belated Happy Veteran’s Day to everyone out there that serves / did serve, including Fidelitas’ very own Beth Pope! Thank you for your service! With marketing leaders being asked to do more and more, improving efficiency isn’t optional. Having the right marketing tech stack is an absolute […]
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LinkedIn #B2Believe and The Playbook for Promise Making in B2B Marketing with Jim Habig
Selfie with Tusar Barik & Jim Habig of LinkedIn at #b2believe How can marketers put promise making into practice? LinkedIn Vice President of Marketing, Jim Habig, shared the keys to the power of storytelling, the importance of creativity, and the exciting opportunity ahead for B2B marketers at LinkedIn’s inaugural B2B […]
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Ways to Make Money with Affiliate Marketing
Ever wondered how some bloggers get so many sales with their affiliate marketing programs? If you’re looking to find some answers with your blog conversion rate or want to get your hands on the guide on how to start affiliate marketing success secrets, then this article could be the real […]
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MarTech Outlook Shares Little Bird Marketing’s Viewpoint on Organizing Marketing Chaos
Have you heard the twitterings? The chirpings? The buzz? We’re excited to have been featured in MarTech Outlook! MarTechOutlook is a monthly magazine focused on recent trends in the marketing and technology industries and sharing insights and experience from industry CMOs at various companies. What did we do to deserve […]
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The Ultimate Guide to TikTok Marketing
You can roll your eyes all you like, but it’s time we all started taking TikTok seriously. What was once the exclusive plaything of online teens is now a platform that people of all ages accept. It’s where millions of people spend hours, trapped in an endless scroll of content. […]
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Time Your Business Reintroduced In-Person Marketing?
As we all know, the world changed in March 2020. In the uncertainty of the lockdowns, many traditional in-person marketing methods were not viable. Other traditional in-person marketing opportunities, like trade shows for the B2B market, went virtual. Most brands quickly switched focus to adopt a near-all-digital approach, which made […]
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25 Dos And Don’ts For Your Pinterest Marketing Strategy
Listen to this blog Pinterest is the ultimate inspiration hub for millions. The visual search engine is the favorite of every marketer, seller, artist, and more. But it isn’t limited to just a boredom-killing scroll! Pinterest can be an excellent platform for all types of businesses to market their brand. […]
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3 Ways Data can Empower Marketing Leaders to be more Efficient & Effective
In Marketing 101, and all business classes I suspect, we are first taught the importance of being both efficient and effective. Working efficiently means doing things right, whereas working effectively means doing the right thing. And doesn’t everyone want to do the right things the right way? Since working towards […]
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Why Is Social Media An Important Part Of Inbound Marketing?
Understanding why social media is an important part of inbound marketing is a bit like the philosophical question, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
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How to win in marketing in 2023: a round-up of our partner event with UoN
Last night saw the success of our ‘How to win in marketing in 2023’, organised in collaboration with our partners at the University of Nottingham. After omicron foiled our plans to host last year’s ‘Future of marketing’ event in person, we were over the moon to have been able to […]
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3 Top Content Marketing Challenges in Manufacturing [Research]
The most common challenge among manufacturing marketers? Creating content for different stages of the buyer’s journey. That’s what 62% cited in today’s release of Content Marketing Institute’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023, co-sponsored by GlobalSpec and 6sense. Rounding out the top three of the most […]
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How to measure results from your marketing strategy
1) Return on investment (ROI) ROI is a standard metric that evaluates how much you invested and spent on your marketing relative to how much you earned back. According to Danny Veiga, with only present costs considered, ROI may also help you understand how much profit each new project […]
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4 Ways To Build Your Own Content Marketing Dashboard
Build the right content dashboard for the right audience Before you dive into creating your dashboard, think about who needs to know what. While content marketers will need to: Track content performance regularly Get more granular insight into blogs and categories Monitor campaign performance metrics (ie. backlinks, engagement) A CMO […]