Cole: Enterprise automation has become quite a challenge, particularly in virtual and cloud systems. What are some of the key considerations in automating these new environments? Fletcher: My first observation is that virtual environments are more of a concern for large organizations than the cloud today. Virtualization allows companies to […]
Using and Optimizing Images: Search and Social Optimization Cheat Sheets
If you are running a website, there are most likely going to be plenty of images there. While image-specific SEO is very-well explained in a few detailed guides, let’s try to create a very simple and easily-organized guide to using images properly: 1. Free Images You *Can* Use First things […]
The SEO Guide to Domain Names
What’s in a name? Well, when it comes down to the domain name of your website, actually quite a lot. Aside from being the home of your brand, content, conversion funnel, or products, your domain is also an important part of your online visibility. Over the years, SEO recommendations on […]
When a Shark meets a Dragon
Growth Funding for entrepreneurs If you are looking for funding or finance for your online business the this could be the answer.. This podcast is 17 minutes and might be the your access to growth funds. I had the good fortune to meet Michele Romanow who is […]
How These Small Business Owners Learned To Let Go
🖊️ Small Business, Big Lessons is a podcast from Buffer that goes behind the scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far). Check out episode eight here. […]
Zoë McKinney Joins Lake One
Zoë is coming to us from Denver, Colorado, though she will always be a Minnesotan at heart. She is an excellent addition to the Lake One team as our Digital Marketing Specialist. “We are so excited to have Zoë on our team! She brings with her creativity, attention to detail, […]
What Are the Most Valuable Content Mediums and Formats
If you want to be successful curating and creating your own content, you need to know the types of content your audience wants to consume. But what are the most valuable content mediums and formats? Obviously, some of this is going to depend on your target audience. For example, younger […]
Change it Up! The Best Alternatives to Google Analytics Universal
Loads of organisations are still using Google Analytics Universal – but if you haven’t heard, it’s on its way out. In July 2023, it will officially retire and stop processing new hits. And that means now is the time to start researching and implementing something new. Here are the best […]
Advantages of Email Encryption
The most popular use of the Internet remains to be the email. Providers now have complicated additions like attachments and spam blockers but the point of email remains the same-instant correspondence. From connecting to friends and relatives on the other side of the globe to delivering information to mass recipients, […]
5 Commandments of Blog Branding
Posted by Christopher Jan Benitez Updated on October 7th, 2022 If you’re a blogger, then you know the importance of a blog brand. It’s not enough to just have an excellent blog with loads of followers and great content. A strong brand that matches who you are and what your […]
Top 10 Essential Website Optimization Strategies
Google officially launched 24 years ago in 1998. A lot has changed since then, but one thing remains the same. If you simply focus on the basics, you can still be highly successful online. Of course, the basics in 2022 are much different from the basics in 1998. It’s easy […]
How To Hire the Best Local SEO Company
This post is meant to help protect your business. Read it fully and take note. This could save you time and money! It was a familiar conversion that I’ve had many times. Another business owner was promised tons of traffic and high search rankings, only to find out that they […]
7 Black Friday Marketing Tactics To Implement In 2022
With Black Friday just around the corner and a seismic shift in online consumer behaviour over the past couple of years, it’s crucial for online businesses to plan and implement their biggest and best Black Friday marketing tactics yet in order to drive sales and revenue they may have missed […]
PSX Closing Bell: KSE-100 index gains 33.08 points – Mettis Global Link
November 25, 2022 (MLN): KSE-100 benchmark index gained 33.08 points (0.08%), to close at 42,936.73 points on Friday. To note, the Monetary Policy Committee (MPC) of SBP decided to raise the policy rate by 100 basis points to 16%. While speaking to Mettis Link News, Ismail Iqbal Securities Head of Research Fahad […]
How to Engage Employees Through Core Values
Opinions expressed by Entrepreneur contributors are their own. Whether you run a start-up that focuses on a single market or own a large business that operates worldwide, defining the company’s mission and values is the fundamental thing needed to communicate its reason for existence, connect to customers and organize the […]
ABB nears deal to resolve third U.S. bribery case against it – report (NYSE:ABB)
J2R/iStock Editorial via Getty Images ABB (NYSE:ABB) is nearing a deal to pay ~$325M to resolve bribery allegations in South Africa, The Wall Street Journal reported Friday, which would make the company a third-time violator of U.S. anti-bribery laws. The settlement with U.S., German, Swiss and South African authorities, which […]
How to Say Thank You for Supporting My Small Business
Your small business wouldn’t be where it is today without your valued customers. The holiday season and new year can be an ideal opportunity to say thank you and show your appreciation. If you’re looking for ways to say thank you for supporting my small business, here are some ideas. […]
How to Scale Your Coaching Business with Asynchronous Coaching – Smart Passive Income
Every coach we talk to (and we talk to a lot of them!) says the same thing about what they do: Being a coach is so rewarding because you get to help and support clients along the path to reaching their goals. Watching clients succeed is a source of personal pride […]
How to know if your Marketing Strategy is targeting the right audience?
An organisation’s target market is the subset of the general public most likely to purchase the company’s goods or services. Companies often tailor their targeting processes to customers based on gender, age, career, geographic area, and socioeconomic position. Saving time and money by zeroing down on the correct demographic is a […]
How to Use Demo Videos in Your Technical Sales Cycle
September 9, 2022·6 min read Demo videos are the way forward for any Solutions Consultant or enterprise sales team leader. Learn how to efficiently use demo videos to accelerate your technical sales cycle and close more deals. I know from experience that scaling Solutions Consultants (SCs) and sales teams as […]