🖊️ Small Business, Big Lessons is a podcast from Buffer that goes behind the scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far). Check out episode eight here. […]
Read Time : 7 Minutes
How to Say Thank You for Supporting My Small Business
Your small business wouldn’t be where it is today without your valued customers. The holiday season and new year can be an ideal opportunity to say thank you and show your appreciation. If you’re looking for ways to say thank you for supporting my small business, here are some ideas. […]
Read Time : 5 Minutes
4 Ways Anchor Links Can Improve Your Landing Page
Ever find yourself scrolling through a page, wishing you could get somewhere a little quicker? Sure, headings help when it comes to finding something particular on a page. But sometimes, a shortcut would be nice to get straight to your destination. That’s where a simple, tiny tool like an anchor […]
Read Time : 2 Minutes
Houdini’s act in Bihar! Thieves dig tunnel to railway yard, steal entire diesel engine
An entire diesel engine was stolen piece by piece from a railway yard in Bihar’s Begusarai district, police said on Friday. The thieves dug a tunnel to the yard and started stealing parts, slowly doing away with the entire engine that was brought there for repairs, they said. “Last week, […]
Read Time : 8 Minutes
New iPhone 14 and iOS upgrade include some big cybersecurity changes
Customers shop at the Apple Fifth Avenue store for the release of the Apple iPhone 14 in New York City, September 16, 2022. Andrew Kelly | Reuters It’s Black Friday and the official start of the holiday shopping season, and there’s a new iPhone 14 for consumers in the market […]
Read Time : 10 Minutes
5 Retail Human Resource (HR) Challenges & Solutions
For small business retail owners, the tug-of-war struggle between creating a great customer experience and building a sustainable, unified team isn’t easy, and one often comes at the expense of the other. You know you need to put more time into retail HR, but you’re not sure how. Unlike in […]
Read Time : 5 Minutes
Sparkling Product Discovery for eCommerce Magic this Christmas
Designed to address the micro-attention spans of consumers, InStory allows retailers to personalize stories (i.e. “pitches”) for individual consumers based on a consumer’s past, present, and AI-predicted future behavior. Does an already loyal customer love a specific lipstick brand? InStory allows retailers to place that lipstick front and center on […]
Read Time : 2 Minutes
Shekel gains sharply against dollar
The shekel is strengthening sharply today against the dollar and is firm against the euro. In late morning inter-bank trading, the shekel exchange rate is down 0.92% against the dollar at NIS 3.421/$ and down 0.10% against the euro at NIS 3.562/€. Yesterday, the Bank of Israel set […]
Read Time : 12 Minutes
17 PPC Trends for 2023
Are You Looking to Ramp Up Your Pay-Per-Click Campaigns? In an increasingly competitive world, you want to make sure you’re getting the most out of your ad budget. But with new Pay-Per-Click (PPC) trends emerging all the time, it can be hard to know which ones are worth paying attention […]
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Preparing for Your Eventual Retirement
Many business owners are truly committed to their businesses. As a result, it is very difficult for them to step away even when they approach retirement age. It is not uncommon for business owners to keep working into their golden years. But at some point almost everyone will need to […]
Read Time : 8 Minutes
A Comprehensive Guide To Marketing Attribution Models
We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion. Surprisingly, within the B2B sector, the average customer is exposed to a brand 36 times before converting into a customer. With so many touchpoints, it is difficult to […]
Read Time : 2 Minutes
Critical Mention Taps Podchaser to Power Podcast Monitoring Analytics
NEW YORK — Critical Mention — the leading earned media platform — today announced a new partnership with Podchaser that will enhance Critical Mention’s podcast monitoring service. The integration of Podchaser data will allow brands to accurately track and measure the impact of brand mentions across podcasting. Through this partnership, […]
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How B2C Marketers Can Use a B2B Content Marketing Approach
This article was originally published on Spin Sucks.
Read Time : 9 Minutes
What is it and do you need one?
What is customer engagement? Customer engagement is about connecting beyond the obvious touchpoints in your customer journey. It is an ongoing relationship between the brand and the consumer that goes beyond transactions. A customer engagement platform is the tool designed to help manage this relationship. Customer engagement is not about […]
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Why & When to Audit Your HubSpot Workflows: Part Three
HubSpot workflows are great for automating mundane tasks. And while they are mostly a set-it-and-forget-it strategy, it’s important to audit them from time to time or when your company goes through big changes.;
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ADM Food Engineering Case Study
The LOBO System is a re-configurable work platform product that combines the flexibility and strength of traditional scaffolding with the simplicity and mobility of tower systems. This combination provides a versatile access system that has applications right across Maintenance, Cleaning and Process Industries. Key Problems: Maintenance Food processing machines are […]
Read Time : 5 Minutes
What Does Collagen Have to Do with Your Business? –
I know many of you are probably asking what a business blog is doing talking about collagen. So, let me tell you! As business leaders, we tend to focus so intently on our business, especially when we are facing the challenges brought about by COVID, that we forget about one […]
Read Time : 7 Minutes
4 Ways to Run a Successful Social Impact Business
Opinions expressed by Entrepreneur contributors are their own. One of the first lessons I learned as founder and CEO of Truly Free is that meaning well does not guarantee success. Years ago, when we were a startup, I had it in my mind that all I needed to be successful […]
Read Time : 10 Minutes
13 Important SEO Tips for Small Businesses – ShoeMoney
SEO Search Engine Optimization Business Marketing Concept There are billions of live websites on the internet right now. That means that, as a small business owner, you have to know a lot about SEO if you want your business and your website to get noticed. The good news? We’ve […]
Read Time : 4 Minutes
Welcome to the Novel Economy
On average, it takes 66 days for new behaviors to become second nature. We have forever changed in the days, months, years following the global disruption of 2020. You can throw your business playbooks, operational checklists, and mindsets out the window. This is now a Novel Economy. True to its […]