Digital marketing isn’t the be-all and end-all. As much as digital marketing activities are vital for businesses, print marketing also plays an important role. Print marketing materials have many benefits. For example, they are tangible, easy to distribute, and they create brand awareness. Print marketing materials, such as booklets, business […]
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Critical Mention 2021 Recap
Critical Mention’s Google Analytics integration allows users to: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions Navigate search display by Users, Sessions, Pageviews, Goal Completions and much more Display Charts by Time, User Type, Traffic […]
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Shekel gains sharply against dollar
The shekel is strengthening sharply today against the dollar and is firm against the euro. In late morning inter-bank trading, the shekel exchange rate is down 0.92% against the dollar at NIS 3.421/$ and down 0.10% against the euro at NIS 3.562/€. Yesterday, the Bank of Israel set […]
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Outsourcing – Pros And Cons
Stripped of its technical terms, outsourcing is basically the practice of one company to contract another company to provide the services that could have been performed by their own staff. There are many reasons why companies now are on the bandwagon of having some of their services done by others. […]
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17 PPC Trends for 2023
Are You Looking to Ramp Up Your Pay-Per-Click Campaigns? In an increasingly competitive world, you want to make sure you’re getting the most out of your ad budget. But with new Pay-Per-Click (PPC) trends emerging all the time, it can be hard to know which ones are worth paying attention […]
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Top 10 Tips for Conducting an Exceptional Interview
In this blog post, I share my top 10 tips for conducting an exceptional interview for your podcast, your YouTube channel, and your website. You’ll learn: The benefits of interviews How to serve your audience with your interviews What homework you need to do pre-interview The types of questions open-ended […]
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How to Make More Money in Business by Doing the Right Thing –
Every now and then you run across a business leader who has worked successfully across multiple business segments. Very occasionally, you find a business leader who has successfully built businesses from the ground up across multiple business segments. If you are lucky enough to find a business leader like this, […]
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Four reasons why Microsoft Surface devices are great for businesses
3. Exceptional levels of protection with endpoint security Surface devices leverage the full power of Microsoft’s approach to endpoint security, offering exceptional levels of protection for businesses and their employees. Cybersecurity is a priority for every business, and every Surface model comes with Microsoft security features that provide the best […]
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A lament for the age of apathy
David Schwimmer, Matthew Perry and Matt LeBlanc in an episode of ‘Friends’ © Alamy Turnout in the US election of 1996 fell below 50 per cent. In Britain five years later, it was the lowest since the Great war. Most pop culture either side of the millennium wasn’t even allusively […]
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Payroll Services – Outsourcing Pros and Cons
This is one of the more critical departments of a business. In the terms of accounting and finance, it is the sum total of compensations, deductions, and benefits of all the salaries in a company. If the business does not have a fixed system to calculate the salaries of their […]
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How To Manage Your Business Finances? 6 Effective Ways
Business owners today have to wear multiple hats. From logistics and procurement to marketing, they must look after different business operations single-handedly. Likewise, they must manage business finances smartly to keep the company out of trouble. However, financial management isn’t a walk in the park; it involves comprehensive record-keeping, documentation, […]
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Corporate Vigilantism vs Russia? | The Business Ethics Blog
Is a corporate boycott of Russia an act of vigilantism? Some people reading this will assume that “vigilantism” equals “bad,” and so they’ll think that I’m asking whether boycotting Russia is bad or not. Both parts of that are wrong: I don’t presume that that “vigilantism” always equals “bad.” There […]
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How to Get on Page 1 of Google in 2023
When it comes to SEO, I’ve got good news and bad news. The bad news is that it’s too late for any new SEO strategies to make much of an impact in Q4 this year. The good news is that you’re right on time to launch a strategy for 2023. […]
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How to Create a Content Marketing Strategy for a Niche Audience
When it comes to revitalizing your content marketing strategy, thinking small can be a spectacular way to win big. Just ask Brian Chesky. As the co-founder of Airbnb explained, the best piece of advice he ever received was to “build something 100 people love, not something 1 million people kind of like.” In other […]
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Google Can Now Crawl From Outside The US
Gary Illyes from Google announced at the Google Search Central Live in Singapore yesterday that Googlebot, Google, can now crawl from outside of the US. He said, according to reports, that the system to handle this is currently live but may not be used in all cases or it may […]
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Preparing for Your Eventual Retirement
Many business owners are truly committed to their businesses. As a result, it is very difficult for them to step away even when they approach retirement age. It is not uncommon for business owners to keep working into their golden years. But at some point almost everyone will need to […]
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A Comprehensive Guide To Marketing Attribution Models
We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion. Surprisingly, within the B2B sector, the average customer is exposed to a brand 36 times before converting into a customer. With so many touchpoints, it is difficult to […]
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Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems –
It is no secret that the business book market is a “red ocean” of competition where it is almost impossible to create a differentiated product. So, when I come across a business book that I know will make a huge impact to organizations, I always try to share what I […]
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Autumn Statement 2022: What it means for businesses
In the Autumn Statement, Chancellor Jeremy Hunt announced a series of measures that aim to provide stability to the UK economy. Following his reversals to the mini-Budget, the Chancellor’s announcements included: Increases to the National Living Wage and corporation tax Reduced dividend, capital gains tax (CGT), and research and development […]
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Critical Mention Taps Podchaser to Power Podcast Monitoring Analytics
NEW YORK — Critical Mention — the leading earned media platform — today announced a new partnership with Podchaser that will enhance Critical Mention’s podcast monitoring service. The integration of Podchaser data will allow brands to accurately track and measure the impact of brand mentions across podcasting. Through this partnership, […]