ABB nears deal to resolve third U.S. bribery case against it – report (NYSE:ABB)

J2R/iStock Editorial via Getty Images ABB (NYSE:ABB) is nearing a deal to pay ~$325M to resolve bribery allegations in South Africa, The Wall Street Journal reported Friday, which would make the company a third-time violator of U.S. anti-bribery laws. The settlement with U.S., German, Swiss and South African authorities, which […]

How to know if your Marketing Strategy is targeting the right audience?

An organisation’s target market is the subset of the general public most likely to purchase the company’s goods or services. Companies often tailor their targeting processes to customers based on gender, age, career, geographic area, and socioeconomic position.  Saving time and money by zeroing down on the correct demographic is a […]

Kim Kardashian Slammed For Hanging With Tristan For Friendsgiving

Only Tristan Thompson, it appears, plays with the Kim Kardashian and keeps getting away with that as well. Kim Kardashian received criticism for spending time this week during Thanksgiving gathering with sister Khloé Kardashian’s unfaithful beau. – Advertisement – The 42-year-old creator of Skims shared on Insta where both she and Tristan, 31, ended […]

Sparkling Product Discovery for eCommerce Magic this Christmas

Designed to address the micro-attention spans of consumers, InStory allows retailers to personalize stories (i.e. “pitches”) for individual consumers based on a consumer’s past, present, and AI-predicted future behavior.  Does an already loyal customer love a specific lipstick brand? InStory allows retailers to place that lipstick front and center on […]