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However for many small business homeowners, the greatest problem is digital advertising itself: 17 % stated they don’t plan to do any digital advertising and marketing in 2017, while 10 p.c said their challenge is knowing marketing tactics and trends. A key to success with content, Pulizzi stated, is having a list of email subscribers to devour it. That is the place different instruments like advertising and marketing automation come into play, serving to businesses acquire leads by way of content and distributing content material at related occasions in the purchaser’s journey.
To guide a challenge is to not assign tasks and monitor efficiency, however to empower, to outline the broader context, and to organically hyperlink the work of one workforce with the rest of the business. Though a number of rising markets have skilled double-digit progress in Internet adoption, huge development potential remains: India’s digital penetration is barely 10 percent and China’s is round 40 %.
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