Have you heard the twitterings? The chirpings? The buzz? We’re excited to have been featured in MarTech Outlook! MarTechOutlook is a monthly magazine focused on recent trends in the marketing and technology industries and sharing insights and experience from industry CMOs at various companies. What did we do to deserve […]
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Job Description: Chief Content Officer
CMI first described the Chief Content Officer (CCO) job more than a decade ago. In those days, companies needed senior leaders to spearhead the integration of “content marketing activities” into more traditional marketing campaigns. Today, content leadership must expand beyond marketing (even content marketing) to encompass an all-communication strategy. That […]