The demand for senior assisted living has been rising steadily over the years, and with 10,000 baby boomers turning 65...
marketing
Who would have thought we’d be talking about marketing to the over 70 cohort? Maybe not the millennials out there....
Millennials make most of their buying decisions online, and buying a home is no exception. Homebuyers prefer to browse through...
In 2022, the influencer industry reached $16.4 billion. More than 75% of brands have a dedicated budget for influencer marketing,...
Affiliate marketing has been growing in popularity over the past few years. For 20% of marketers, affiliate marketing is now...
Growing your business is all about finding ways to widen your reach but refine your touch. Social media and search...
Now that online marketing is the dominant way to advertise one’s business, it’s important to learn about digital marketing channels....
There’s a lot you need to consider when starting a business – one of the most important things being how...
Marketing Podcast with Laura Goldberg In this episode of the Duct Tape Marketing Podcast, I interview Laura Goldberg. Laura is...
You can utilize marketing automation implementation to fill the gaps to help your company scale without adding additional employees. Your...
Designing and executing effective marketing programs is a tough gig at the best of times. Today’s marketer faces a wide...
When emailing customers, it’s essential to nail the tone and voice. Studies have found that on average, for every $1 you...
Listen to this article Medium Marketing Strategy With Quora Through Profiles. Before you can put this Medium marketing...
Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden...
Email isn’t dead. In fact, 59% of B2B marketers say email is their most effective channel for revenue generation —...
As the U.S. celebrates Thanksgiving Day this week, we can all look back at another unique year of opportunities, challenges,...
In some ways, the fundamentals of content marketing haven’t changed much since Benjamin Franklin published his almanac to promote his...
There are few things more powerful when it comes to driving traffic to your company's website than business blog posts....
Recent consumer surveys will tell you that people care about how businesses affect society and the environment. Almost 90% of...
Like any other business today, digital marketing relies heavily on data. The more we can get to know customers...