How to win in marketing in 2023: a round-up of our partner event with UoN
Last night saw the success of our ‘How to win in marketing in 2023’, organised in collaboration with our partners...
marketing
![3 Top Content Marketing Challenges in Manufacturing [Research]](https://arc-records.com/wp-content/uploads/2022/11/3-Top-Content-Marketing-Challenges-in-Manufacturing-Research-300x225.jpg "3 Top Content Marketing Challenges in Manufacturing [Research]")
3 Top Content Marketing Challenges in Manufacturing [Research]
The most common challenge among manufacturing marketers? Creating content for different stages of the buyer’s journey. That’s what 62% cited...
How to measure results from your marketing strategy
1) Return on investment (ROI) ROI is a standard metric that evaluates how much you invested and spent on your marketing...
4 Ways To Build Your Own Content Marketing Dashboard
Build the right content dashboard for the right audienceBefore you dive into creating your dashboard, think about who needs to...
How to Develop a Digital Marketing Roadmap for a B2B Company
Marketing is a lot to juggle, from paid advertising and SEO to social media and content development. Without clear planning...
The Secret Sauce For Smarter Marketing Execution
Marketing Podcast with Clare Price In this episode of the Duct Tape Marketing Podcast, I interview Clare Price. Clare is...
Email Signature Marketing Ideas | VR Blog
Did you know that Email Signature Marketing is a great way to promote your business? By adding a simple message...
Great ideas for your email marketing subject lines
If you want your email marketing campaigns to be successful, you need to create engaging subject lines. Studies have shown...
Top 8 Email Marketing Metrics You Should Be Tracking
Email marketing is one of the most effective ways to reach out to your customers and generate more revenue for...
8 eCommerce Marketing Strategies for 2022 and Beyond
The eCommerce market witnessed tremendous growth during the COVID-19 pandemic, with an increase in online sales. Many businesses shifted online...
Marketing In A Recession: How To Weather The Storm
By all accounts we’re standing by a cliff-edge, about to head into a global economic recession. It’s no surprise that...
10 Email Marketing Predictions from the Experts
We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we...
How (and Why) Include Your Whole Company in Digital Marketing
Have you been looking for ways to breathe a new life into your marketing strategy? Have you been desperately trying...
Important Facts You Should Know about Email Marketing
Email marketing has significant benefits since it effectively enhances customer engagement. When executed correctly, a newsletter is an affordable, quick,...
Content Consumption: How We Consume Content Now (and What It Means For Your Marketing!)
What are your Content Consumption Habits? Chances are you have one or more devices within arm’s reach. Don’t worry you’re...
![Marketing: The 4 Moments of Truth [Chart]](https://arc-records.com/wp-content/uploads/2022/11/Marketing-The-4-Moments-of-Truth-Chart.jpg "Marketing: The 4 Moments of Truth [Chart]")
Marketing: The 4 Moments of Truth [Chart]
Do you know what Marketing’s 4 Moments of Truth are? They consist of the interactions your audience has with your...
What Is Advocacy Marketing? Let Your Customers Speak for You
Customers expect a frictionless, personalized experience. (more…)
Instagram Marketing for Small Businesses: The Complete Guide
Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on...
Digital Marketing And Helpful Content: Why It Matters
Content is the primary key to successful digital marketing. But if it's not helpful content, it isn't helping your search...
5 Reasons it’s Smart to Outsource Content Marketing to an Agency
When we talk with prospective clients about implementing their inbound marketing programs, a concern that often arises is the sheer...
