How Marketing Automation Implementation Helps Tech Companies Scale
You can utilize marketing automation implementation to fill the gaps to help your company scale without adding additional employees. Your...
marketing
How To Convince A Marketing Skeptic
Designing and executing effective marketing programs is a tough gig at the best of times. Today’s marketer faces a wide...
How to Nail the Tone and Voice in Your Email Marketing Campaign
When emailing customers, it’s essential to nail the tone and voice. Studies have found that on average, for every $1 you...
Marketing Strategy Quora and Medium!
Listen to this article Medium Marketing Strategy With Quora Through Profiles. Before you can put this Medium marketing...
7 Ways To Use Google Trends For SEO & Content Marketing
Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden...
Is HubSpot’s Email Marketing Tool Worth It?
Email isn’t dead. In fact, 59% of B2B marketers say email is their most effective channel for revenue generation —...
What the TopRank Marketing Team is Most Thankful For
As the U.S. celebrates Thanksgiving Day this week, we can all look back at another unique year of opportunities, challenges,...
What Do Content Marketing Leaders Care About Today?
In some ways, the fundamentals of content marketing haven’t changed much since Benjamin Franklin published his almanac to promote his...
Your Business Blog: A Content Marketing Engine
There are few things more powerful when it comes to driving traffic to your company's website than business blog posts....
![Sustainable Marketing: Key Principles and Strategies for Small Business [+Examples]](https://arc-records.com/wp-content/uploads/2022/11/Sustainable-Marketing-Key-Principles-and-Strategies-for-Small-Business-Examples-300x200.jpg "Sustainable Marketing: Key Principles and Strategies for Small Business [+Examples]")
Sustainable Marketing: Key Principles and Strategies for Small Business [+Examples]
Recent consumer surveys will tell you that people care about how businesses affect society and the environment. Almost 90% of...
Data Privacy Laws for Digital Marketing
Like any other business today, digital marketing relies heavily on data. The more we can get to know customers...
Neurodivergency in B2B Marketing: Kryptonite or Superpower
In recent years, the term “neurodiversity” has become more and more commonplace. It is the idea that there is not...
How To Make Email Marketing Work for Your Small Business or Non-Profit
Still not using email marketing? Are you wondering why you should use it and if it will work for your...
Marketing 101: What is influencer marketing?
Marketing has a language all its own. This is our latest in a series of posts aimed at helping new...
Local Business Marketing Strategies Your Business Needs
The statistics supporting the importance of local search optimization are extremely compelling, with 46% of all searches on Google focusing on local,...
Chatbot Basics 101 | Indianapolis | Marketing
Let’s talk about chatbots. You know, those things you sometimes message on different applications or websites. To put it simply,...
How to Close the Gap in B2B Growth with Mid-Funnel Marketing
Have you ever been researching a product and can’t find the information you are looking for to make a purchase...
What is PPC Marketing? My Pay-Per-Click Experience
If you've spent any amount of time online looking for help with digital marketing strategies, you will inevitably find yourself...
![What is a marketing plan? Create your 7 step plan [Free guide]](https://arc-records.com/wp-content/uploads/2022/11/What-is-a-marketing-plan-Create-your-7-step-plan-300x211.png "What is a marketing plan? Create your 7 step plan [Free guide]")
What is a marketing plan? Create your 7 step plan [Free guide]
7 steps to creating an effective marketing plan A marketing plan is a bit like a job description for your...
Why Should You Hire a Healthcare Marketing Consultant
Healthcare marketing consultants play a big role in helping medical practices attract new patients and retain existing ones. They generally...
