The Best Paid Media Dashboards for Measuring Success • Lake One ®

Paid media dashboards are a critical tool to utilize in your marketing efforts if you aren’t already. Dashboards help you make quicker decisions, increase sales, reduce costs per acquisition (CPA), improve conversions, create engagement, and increase brand value. But not all dashboards are created equal. In fact, the wrong visualization or KPIs can do more harm than good when trying to communicate to others or identify trends.

Continue reading below to discover the most effective paid media dashboards for your campaigns. 

For starters, what is a paid media dashboard? Great question.

A paid media dashboard is your go-to tool that aids marketing strategies. It succinctly pulls and analyzes data from your paid media campaigns like Google Search, Google Display, and social media, among others. At Lake One, it allows our team to explore trends and optimize performance to better reach your goals.

These dashboards also house the opportunity to create clean reports for easy viewing and interpretation. Luckily for you, there’s no additional visual clutter to leave you confused about what you’re supposed to be looking at unlike certain platforms like Google Ads and Facebook Ads Manager. 

When it comes to a dashboard, you want it to be easy to use, secure, and customizable according to the key performance indicators (KPIs) you need and the KPIs you want to display. 

Depending on your job and organization, your KPIs could change, so having a dashboard that is personalized for you and your objectives needs to be a priority. 

The KPIs to have on paid media dashboards involve: 

• Conversions (goals) – how many times performed the goal you wanted
• Conversion rate – the number of conversions divided by the number of ad interactions that led to a conversion
• Cost-per-acquisition (CPA)- avg. of how much a conversion cost
• Clicks – how many times someone clicks on your ad
• Impressions (reach) – how many times your ad is shown
• Click-through rate (CTR) – the ratio between clicks and impressions
• Cost-per-click (CPC) – avg. of how much each click cost

Your goals are unique and you should have a customizable way to measure success. A large variety of dashboards will suit your needs to beautifully showcase all of the results from running campaigns. 

Here are a few great examples of dashboards we’ve had success with:

Databox

• Easy data source connection and KPI selection
• Clean look
• 200+ templates
• Track current and historical data
• Visualize trends
• Control data access

Data Studio

• Interactive reports
• Data collection from dozens of sources
• Customizable 
• Track current and historical data
• User and permissions access

TapClicks

• Clean look
• Ease of use 
• User and permissions access 
• Data mapping
• Call tracking
• Track current and historical data

Paid media dashboards have much to offer to help you accurately see what is and is not working for your marketing campaigns. Let’s help you build your custom performance marketing dashboard and watch those results come in. 

Here at Lake One, we’re here to help you in all of your paid media and marketing efforts. Contact us today!